Yes. Personalized skincare is already moving beyond the idea of simply choosing a moisturizer for “dry” or “oily” skin.
A growing group of skincare companies is trying to understand the individual first, what the person wants to treat, how their skin behaves, and sometimes even what a dermatologist sees, before deciding what product or ingredients make sense.
That makes the category interesting because personalization can mean very different things. For one brand, it may be a short online quiz. For another, it may involve a customized formula, skin photographs, or a licensed dermatology provider.
The global skincare industry size is calculated at USD 123.64 billion in 2025, grew to USD 132.13 billion in 2026, and is projected to reach around USD 240.28 billion by 2035. The market is expanding at a CAGR of 6.87% between 2026 and 2035.
Curology Is Taking Personalization Into Dermatology
One of the clearest examples is Curology.
The company combines digital skincare with dermatology. Customers provide information about their skin and upload photographs, which are reviewed by a licensed dermatology provider who can prescribe a personalized formula when appropriate. Curology says it has treated more than 5.5 million people.
What makes this approach different is that the customer is not simply being told which bottle to buy.
The provider can select prescription ingredients such as tretinoin, azelaic acid or other actives based on the person’s concerns, with the treatment adjusted as the skin changes.
Function of Beauty Makes Customization More Consumer-Friendly
Function of Beauty takes a slightly different route.
Instead of focusing mainly on prescription treatment, it allows consumers to build products around their own goals and preferences. The company says it has created more than 15 million customized products since 2015.
Its current body-care products can be customized according to factors such as skin moisture level, fragrance and other preferences.
The company also describes its highest level of customization as a formulation created around up to five selected goals, with the customer able to choose characteristics such as color and fragrance.
The Numbers Give a Better Picture
| Company | Personalization approach | Reported scale / result |
|---|---|---|
| Curology | Dermatology-reviewed personalized formulas | 5.5M+ people treated |
| Function of Beauty | Made-to-order customized formulations | 15M+ products created |
| Curology | Acne-focused personalized care | 90.5% reported improvement at 3 weeks in one company-reported program |
| Function of Beauty | Custom body-care formulations | 15M+ unique formulations claimed |
Personalization Is Not Just About a Quiz
This is probably the most important point when looking at the companies in this space.
A basic skincare quiz may ask about age, skin type and concerns and then recommend products that already exist.
A more advanced model actually changes the formulation. A medically focused model goes further by bringing a licensed provider into the decision and using prescription ingredients where appropriate.
That difference is important because personalized skincare is gradually moving from recommendation to treatment.
Why Consumers Are Responding
Think about someone dealing with acne and dark spots at the same time.
Buying five different products from a shelf can easily become confusing. The person may not know which ingredient is helping, which one is irritating the skin, or whether the products should even be used together.
Personalized platforms are trying to simplify that experience by connecting the person’s concerns with a smaller, more deliberate routine.
Curology, for example, describes its approach as a treatment relationship that can evolve when a person’s skin or response changes.
The Next Step Could Be Much More Personal
The interesting part of this category is what comes next.
Better smartphone imaging, skin-analysis tools, at-home measurements and digital health records could eventually give skincare companies a much richer picture of how someone’s skin changes over time.
But technology alone will not make personalization useful.
The stronger model will probably be the one that combines good dermatological science, sensible formulations, real patient information and a simple experience that people can actually follow every day.
Companies such as Curology and Function of Beauty have already shown that consumers are willing to move away from the idea that one formula should work for everyone.
The bigger shift is that skincare is beginning to ask a different question: instead of “Which product is best?”, can we first understand whose skin we are treating?
That is where personalized skincare becomes more than a beauty trend—it starts looking like a more individual approach to everyday skin care.
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